Branding for TerraUy a new Social Media Management startup specialized in fashion and gourmet created by Luciana and Martina (you can see them working in picture 2).

The main challenge was to design an icon that shows the synergy and care for detail that they both have as a team, while communicating a handmade feeling with the signature. It was a challenge to balance the geometry of the yin-yang with the organic feeling of a calligraphic signature.

Luciana & Martina complement each other and that had to be the principal concept.