The world has changed; we want it to change. But it has a history too. Rustica draws back to the sans typeface tradition and updates it for the 21st century; we aim to go back to the humanist values without dismissing the role played by technology.

It’s a GeoHumanist sans serif. Type design looks back at its past to return with renovated strength to its march to the future. Rustica is based on a humanist architecture with the addition of the determination and precision of the geometry of the classic sans of the early 20th century. Thus, a typographic conception typical of 21st century communications: returning to the human values of closeness and proximity, adding the certainty of knowledge and science. It was designed along with the rest of the TipoType Team.